Just happened to be perusing the internet today when I found on another person's blog site a small entry about Sony's new advertising campaign entitled: "Long Live Play".
This new campaign is another decidedly artistic venture by Sony, who in the past, has had their share of extremely weird (and that's putting it mildly) commercials that have aired on everything from prime-time TV to multimillion dollar Super Bowl Spots directed by famous, award winning directors. (Wow that was a long sentence.)
One of these aforementioned ads I remember very clearly from my childhood. I remember it so well because of the single fact that it gave me damn nightmares for weeks at a time. Thanks to the magic of youtube, here it is:
http://youtu.be/0dpzhMMFk5U
That (whatever it was) was directed by Chris Cunningham. His works have gone from ads like the one you just watched to music videos for artists like Bjork. The thing that haunts me more after I watch it now is that there really isn't anything in the commercial that says it's a commercial. You can't even tell what it's for. The only hint Cunningham gives you is the running time in the upper right hand corner. Near the end the number change from digits to the symbols found on the Playstation controller. That's it. Another strange ad campaign from Sony was this one for PS2 where we find David Lynch directing a series of ads. This one got banned:
http://youtu.be/168IdTntlwA
Here is the new ad. Simply titled: "Michael" is not only appeals to gamers all over the world but also gives gamers pride in what they do. It truly inspires someone to go out and buy not only a Playstation 3 but all of the games that are mentioned within the advert. It's professional looking and for once doesn't leave the viewer scratching his or her head. I think they're on to something here.
http://youtu.be/mdWkKKSckNk
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